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Abstract

#Mike's Life RSS

The Hello Bar is a simple web toolbar that engages users and
communicates a call to action.
Home-
Business and Marketing

* Home
* About
* Best Of
* Blogging
* Making Money
* This Blog
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"Sensible, solid, practical advice for anybody, marketing anything, to
anyone. All delivered with a European twist."

Developing Your Employees

facebook/plugins/like.php?href=http%3A%2F%2Fmikeslif
e%2Fcontent%2Fdeveloping-your-employees&layout=standard&show_faces=
true&width=450&action=like&colorscheme=light

This is a guest post from Archan Mehta.

When it comes to staff development, employees were once pawns in the
hands of the company.

In the company's wisdom, employees would do well if they were sent away
for a course. As their careers progressed, employees assembled an
impressive list of courses they had attended. However, the learning
that took place was sketchy. Not only that, it was infrequently
measured by companies.

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Image: Ambro / FreeDigitalPhotos

In recent times, however, employees have needed a broad range of
skills. So, picking off skills is no longer enough. Employees need to
be more selective and focussed when it comes to development. Thus,
companies encourage managers to examine their own strengths and
weaknesses in order to develop skills for the future. read more ť
Submitted by Mike on August 1, 2011 - 14:32.
* General Blogging Stuff

* Mike's blog
* Comments
* Post to Twitter-

Winning Over The Customer

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e%2Fcontent%2Fwinning-over-customer&layout=standard&show_faces=true
&width=450&action=like&colorscheme=light

It's a business trend that drives me mad! So many companies have
irritated me beyond belief in recent years by not rewarding my loyalty
with good service and sensible pricing. It's become almost par for the
course to have to change your mobile phone, insurance and television
providers every year in order to take advantage of some "new customer"
special. This is another great guest post from Archan Mehta.

In an era of less that satisfactory customer service, I was intrigued
by how some companies seem to buck this trend. Later, I found a phrase
that finally made sense--customer loyalty.

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Image: digitalart / FreeDigitalPhotos

Most companies focus their marketing efforts on obtaining customers
with little attention to keeping them. By contrast, research suggests
that there is a high degree of correlation between customer retention
and profitability.

Established customers tend to buy more, are predictable and usually
cost less to service than new customers. Furthermore, they tend to be
less price sensitive and may provide free word-of-mouth advertising and
referrals. read more ť
Submitted by Mike on July 12, 2011 - 11:05.
* General Blogging Stuff

* Mike's blog
* Comments
* Post to Twitter-

The Feature That Makes Google Plus A Game Changer

facebook/plugins/like.php?href=http%3A%2F%2Fmikeslif
e%2Fcontent%2Ffeature-makes-google-plus-game-changer&layout=standar
d&show_faces=true&width=450&action=like&colorscheme=light

Google have had several false starts in trying to launch a social media
platform, and the latest is Google Plus. It's currently in beta, and
I've been using it for a few days with a bunch of other people.

Google Plus Logo-

It's basically the same as Facebook. You can:
* Write "posts"
* Upload images or video
* Add links to other content
* Share other people's posts
* Comment on other people's posts

But here's the major difference:

Circles read more ť
Submitted by Mike on July 10, 2011 - 10:04.
* General Blogging Stuff

* Mike's blog
* Comments
* Post to Twitter-

Shamrock Company

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e%2Fcontent%2Fshamrock-company&layout=standard&show_faces=true&widt
h=450&action=like&colorscheme=light

This is a guest post from Archan Mehta

I want to open with a pun: Charles is a handy man to have around! In
that light, let's take a look at some of Charles Handy's ideas, which
are interesting and capture our imagination.

Shamrock-

Behind the changes in the way we work and perceive work is the
emergence of what Handy labels "the Shamrock company."

By his own admission, there is nothing revolutionary in this concept.
In fact, many companies and businesses have used the Shamrock way for
several decades. Such a company is defined as "a form of company based
around a core of essential executives and workers supported by outside
contractors and part-time help."

The Shamrock has three leaves. read more ť
Submitted by Mike on July 8, 2011 - 21:23.
* General Blogging Stuff

* Mike's blog
* Comments
* Post to Twitter-

Which Social Media Service Should I Use To Promote My Business?

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e%2Fcontent%2Fwhich-social-media-service-should-i-use-promote-my-bu
siness&layout=standard&show_faces=true&width=450&action=like&colorschem
e=light

It's a question I'm often asked, and the answer is surprisingly simple:

Whichever one your clients and potential clients use!

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Image: renjith krishnan / FreeDigitalPhotos

All you have to do is find out which ones they use, and then make sure
you have a presence there. Finding out is as easy as asking them - via
email, on the phone or Face to Face - but if you're "in tune" with your
clients, you probably instinctively know where they currently spend
time on line.

These are very rough guidelines and are based on my experience here in
Europe: read more ť
Submitted by Mike on July 4, 2011 - 12:41.
* Mike's Life Stuff

* Mike's blog
* Comments
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Starting A New Chapter

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e%2Fcontent%2Fstarting-new-chapter&layout=standard&show_faces=true&
width=450&action=like&colorscheme=light

Those of you who read this site regularly, and those who are subscribed
to my newsletter, will know that I've been working as a consultant for
a company called Booost Oxygen. We're soon going to be launching a
canned oxygen product aimed at sports people into the UK market, and
it's been interesting and good fun working on the project.

The Book-

The brains behind Booost are Darren Smith and Richard Booth, and they
run a group of companies over in UK - I'll tell you some more about
those later. read more ť
Submitted by Mike on June 27, 2011 - 09:20.
* Mike's Life Stuff

* Mike's blog
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Nightmare On Customer Street

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e%2Fcontent%2Fnightmare-customer-street&layout=standard&show_faces=
true&width=450&action=like&colorscheme=light

This is a guest post from Archan Mehta

Have you been staying on top of Mikes Life?

Well, if you have, you know how our host has been sharing ideas about
customer service. Mike has had to put up with quite an ordeal and he is
in good company.

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Image: Surachai / FreeDigitalPhotos read more ť
Submitted by Mike on June 21, 2011 - 13:09.
* Mike's Life Stuff

* Mike's blog
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Creating Regular "Huge Traffic" Days

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e%2Fcontent%2Fcreating-regular-huge-traffic-days&layout=standard&sh
ow_faces=true&width=450&action=like&colorscheme=light

Every Friday, and on the third of every month, we have massive traffic
days on our travel blog. And that means we earn good income as well on
those days. Adsense income and income from our affiliates goes through
the roof.

Total Gridlock-

What's the secret?

Emails.

With over 5,000 subscribers to our email newsletter, anything we send
that links back to the site gets us great traffic, so we work hard to
make sure that what we send is worth people's time.

The Friday Email read more ť
Submitted by Mike on June 17, 2011 - 12:25.
* General Blogging Stuff

* Mike's blog
* Comments
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Eight Boring Things You Should Be Doing All The Time, But Probably Aren't!

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e%2Fcontent%2Feight-boring-things-you-should-be-doing-all-time-prob
ably-arent&layout=standard&show_faces=true&width=450&action=like&colors
cheme=light

Segway-

1/ Adding new emails to your auto responder series

2/ Going through old posts to update them and link them forward to new
content

3/ Writing "Sneeze pages" grouping your content into similar topics

4/ Updating your "About" page read more ť
Submitted by Mike on June 16, 2011 - 09:56.
* General Blogging Stuff

* Mike's blog
* Comments
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"I don't know whether to build a website or do affiliate marketing"

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e%2Fcontent%2Fi-dont-know-whether-build-website-or-do-affiliate-mar
keting&layout=standard&show_faces=true&width=450&action=like&colorschem
e=light

This was a comment left on a post on this site by Melody Rachels. I
started to answer it in the comments section, then realised I was
writing a blog post! So I turned it into one!

Hi Mike.

I'm frustrated. After ordering many make money from home guru afflilate
marketing etc sites. I still cant seem to grasp what to do first to get
going. I don't know whether to build a website or do affiliate
marketing, and if i did I don't even know where to start. I already
created a website. I got a paypal account. was going to subscribe to
brainhost but cancelled the account until I am ready. any suggestions
of a book or someone that can help that is legit and not going to scam
me out of what little money I have. I'm a single mom and don't have
much room for failure.

Melody Rachels

Hi Melody

"...I don't know whether to build a website or do affiliate
marketing....." read more ť
Submitted by Mike on June 14, 2011 - 07:38.
* Making Money Stuff

* Mike's blog
* Comments
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